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Firm unveils Africa’s first actived charcoal gum
Photo Caption: Kenafric Industries MD Mikul Shah (R) & Kenafric Industries Head of Legal Lorna Solopian (L) Showcase Africa’s first Charcoal Activated gum dubbed Fresh Active. The gum was launched in Nairobi on the 22nd of July 2021 at Kenafric headquarters and will be available in two variants.
Confectionary giant, Kenafric Industries Limited, has today launched Africa’s first Activated Charcoal Chewing Gum dubbed “FRESH ACTIVE”.
Fresh Active, with activated charcoal, is a teeth cleaning powerhouse that is great for oral healthcare and leaves a lasting COOLING effect that enhances FRESH BREATH. In light, of the growing need for personal care, Kenafric Industries, through New Product Development has formulated the first gum in Africa with Activated Charcoal.
Activated charcoal is trusted globally due to its oral benefits restoring correct PH for enhanced oral health, while reducing overall mouth odor. Mr. Mikul Shah, CEO Kenafric Industries Limited, expressed his confidence in the new product during the launch.
Fresh Active comes into the market months after Kenafric Industries revamped Fresh chewing gum with a new formulation that has a longer lasting taste and softer chewing experience. Fresh Brand dominates the Fresh Breath Chewing Gum market in its category as 65% of Kenyans chew gum. In the said category.