Airtel giving Safaricom a run for its money

Mobile operator Airtel is giving Safaricom a run for its money with the latter ceding the largest share of all the voice calls made locally to its rivals, new industry statistics show.

“During the quarter under review, the volume of local voice traffic originating from Safaricom stood at 9.19 billion, down from 9.8 billion minutes registered during the previous quarter,” said a Sector Quarterly Statistics Report by the Communications Authority of Kenya (CA) for the three months to June 2019.

“Consequently, during the same period, the operator’s market share dropped to 56.8 per cent from 59.9 per cent.”

On the other hand, the report released Thursday showed that subscribers of Safaricom’s closest rival Airtel were making more calls.

“Airtel Networks recorded the highest number of minutes per on-net call at 3.5 minutes, whereas Mobile Pay recorded the highest off-net minutes per call at two minutes. Safaricom recorded the least average number of minutes per call for both on-net and off-net at 1.2 and 0.6 minutes respectively.”