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Crown Paints targets experiential showrooms to grow reach

Paint manufacturer Crown Paints Kenya in partnership with Jubilee Jumbo has launched a dealer owned Crown Décor world showroom in Kisumu County as it aggressively seeks to improve and standardize the customer experience, while offering unparalleled convenience.

The investment worth over Ksh5 million seeks to tap into the robust western region that is registering exponential growth since devolved governments were established almost 10 years ago.

The new facility located along Oginga Odinga Street next to Swan Centre in Kisumu central business district is expected to create jobs, both directly and indirectly to the locals by offering of a wide range of products including different categories of paint – decorative, textured and designer finishes, automotive, roof paint, and auxiliary products, painting tools and waterproofing solutions. Samples will be availed for customers to interact with the products before purchase.

Crown Paints Group Chief Executive Officer, Rakesh Rao said the new world-class experiential showroom will improve the customer experience when buying Crown Paints products and will boast of a virtual color visualizer where customers can take a virtual tour of a space with different paint colors.

Guidance from a dedicated color consultant and a computerized tinting machines which can dispense a range of over 6,000 shades in minutes, providing customers with a higher colour range thereby making the showrooms a one stop shop for all Crown Paints products.

“Our strategy around growth and expansion remains to take our products closer to customers and support Crown Paints dealers to increase their sales in new innovative ways.

We have the most extensive dealer network in Kenya in both semi-urban and rural areas with over 1,000 dealers, including depots and Crown Décor world-class showrooms countrywide to address customers’ needs”, Rao added.

Jubilee Jumbo Director, Indravadan Patel said there has been significant business growth between the two firms over the years leading to increased sales and Jubilee Jumbo one of the largest dealers of Crown Paints products in the western region.

“We are excited with this partnership as more innovative products will be able to our customers. This will increase foothold and open up more business opportunities for both firms in the market” he added.

The NSE listed firm with production capacity of 3.5million litres of paint per month plan to establish showrooms in all 47 Counties to boost customer accessibility, sales and customer preferences.

So far, the firm has over 20 showrooms in the country based on three models which include company owned, operated showrooms, company owned, dealer operated showrooms and dealer owned, dealer operated mini-showrooms.

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