Zandaux founder says Artificial Intelligence (AI) will boost Operational Efficiency in its quest to assuaging poverty in Africa

The now famous term artificial intelligence or simply AI has been greeted as the ultimate catalyst in propelling the incredible growth of companies across the globe.

And it is this data – driven technology that FinTechs like Zandaux.com plans to use to help its partners automate their processes and scale their day – to – day operations at an increasingly rapid pace.

Zandaux’s CEO and founder Franck Obambi Ngatse says AI is a very big part of the company’s technology in which it uses to provide its users with a “maximized personalised experience.”

“And this personalised experience, goes with the recommendations that we provide to our users and we cannot tabulate this if we do not make use of the AI. So, machine learning is the core of our business for us to be successful,” says Ngatse.

“In the next five years, it won’t be Zandaux, it will be what Zandaux is doing. We would have changed the way you know trade in Africa and the way you do trade in Africa, it will be a completely different platform,” he says of the company’s future outlook in five years.

“In that time Africa will be a market place.”

AI algorithms are being used to automate many processes in e-Commerce businesses, such as product recommendations and personalized marketing campaigns. These advances in AI technology have enabled eCommerce businesses to offer better services and drive more sales.

The technology has become more popular today thanks to increased data volumes, advanced algorithms, and improvements in computing power and storage.

“Zandaux is a very simple solution, a holistic approach and a B2B trading platform for Africa. We are connecting producers and retailers as well as back buyers,” reveals Ngatse. We want to help overcome the purpose in Africa,” offers Obambi on the firm’s purpose for existence.

“So, we are just trying to do what others did 200 years ago, using leverage of the manufactures to alleviate the poverty in our market for Africa. We are saying that our formula is simple, we are using our e-commerce solution to support our manufactures from being small-small companies to become large companies with impact across Africa continent.

Zandaux which simply means a marketplace in the wider Congolese dialect, Lingala, says it targets over 1 billion Africans overawed by poverty.

The company presently has four offices across four different countries on the continent, where mechanization or industrial production is relatively higher than other markets, namely; Kenya, South Africa, Nigeria and Egypt.

According to Obambi, customer service organisations with access to AI solutions in multi-channel platforms for customer engagement will see a significant boost in operational efficiency. Crucially, the most valuable AI for operational efficiency is likely to be “conversational AI” which reshapes the customer experience in a variety of ways.

Obambi was speaking exclusively to the Financial Fortune Digital on the sidelines of the company’s formal launch of its Kenyan office – one of the four physical offices in Africa.

Editing by Steven UMIDHA.