Higgsfield quadruples its valuation to $5.4B with new $400M funding

The San Francisco-based company announced its Series B on August 17, led by DST Global, with Goldman Sachs Alternatives, Intel Capital, Tribe Capital and other investors participating. Existing backers including Accel and Menlo Ventures also invested.

Higgsfield, founded by former Snap executive Alex Mashrabov, launched its platform in 2025. The company said its annualised revenue reached $700 million in August, up from about $20 million a year earlier. It now has more than 30 million users across 238 countries and territories, with the United States its largest market.

“Today, most of our revenue comes from businesses, which is a significant change from January, when business customers accounted for less than 25 per cent of revenue,” Mashrabov told the Financial Times.

Higgsfield said its technology is now being used by 390 Fortune 500 companies. Its corporate customers include brands using the platform to produce marketing material for social media and advertising.

Among them is Dollar Shave Club, which has been using Higgsfield to produce multiple videos each day, Mashrabov said.

“There are hundreds of similar nationwide direct-to-consumer brands using AI not just to make one video but multiple videos a day,” he told the Financial Times.

This is a major change from Higgsfield’s earlier consumer focus. Mashrabov compared the company’s current business with his previous work at Snap, where he helped develop face filters.

“At Snapchat, the face filters I built were primarily used by teenagers for entertainment. At Higgsfield, we are transforming how larger businesses run marketing campaigns,” he said.

The new funding will allow Higgsfield to expand its enterprise products, security and computing capacity. The company says the demand for video is creating particular pressure on its computing resources.

“Compute is scarce and the funding will enable us to make substantial compute reservations so that we can offer a best-in-class service,” Mashrabov said.

The latest round comes eight months after Higgsfield raised $80 million at a $1.3 billion valuation. At the time, the company had more than 15 million users and reported a $200 million annual revenue run rate.

Higgsfield’s latest financing puts its valuation at $5.4 billion, as the company concentrates on corporate subscriptions and marketing customers. The deal also brings major financial and technology investors, including Goldman Sachs and Intel Capital, further into the expanding market for AI video.