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Kenya eyes larger pie of EAC’s $23.6 billion Healthcare market
Recent market forecasts point to a growing East African healthcare opportunity, with the region’s hospitals market projected at USD 9.25 billion in 2025 and pharmaceuticals at USD 2.39 billion, underscoring the scale of commercial activity across care delivery and supply chains
Kenya is targeting a bigger pie of East Africa’s rapidly expanding healthcare market by leveraging stronger regional trade corridors and cross-border supply chains.
The push comes ahead of the 10th World Health Expo (WHX) in Nairobi this September, where more than 5,500 participants and over 200 exhibitors from 30 countries and industry players are expected to forge new partnerships amid rising demand for healthcare products and services.
The country’s established logistics base and regional trade links deepen Kenya’s role as a healthcare gateway for East Africa. Still, progress will depend on streamlined trade systems and closer regulatory alignment across the East African Community.
East Africa’s healthcare market is expanding, with the region’s health and wellness market reaching USD 16.8 billion in 2025 and projected to rise to USD 23.6 billion by 2034, while population growth continues to support demand across the care continuum.
Built around the priorities shaping healthcare across the region, the event is designed to help organisations access the right people, identify practical solutions and unlock new growth opportunities.
The 2026 edition of the WHX exhibition will feature eight product sectors: medical devices and equipment, disposables and consumer goods, orthopedics and physiotherapy, imaging and diagnostics, healthcare general services, IT and digital health solutions, healthcare infrastructure, and laboratory technology and diagnostics.
The event’s commercial momentum reflects a wider regional opportunity in healthcare procurement, distribution and technology adoption. East Africa’s medical devices market is forecast to continue growing, while the region remains heavily dependent on imports for essential health products and diagnostics.
That import dependence makes procurement, logistics and distribution especially important, and positions Nairobi as the natural meeting point for suppliers looking to serve a connected East African market.
The World Bank data also underscores the scale of national health markets in the region, including Kenya’s current health expenditure per capita and its share of GDP. In Kenya, health spending as a share of GDP was 5.76% in 2026, while health spending per capita was USD 327.76 in the same year.