New campaign targets Kenafric’s loyal consumers

Kenafric Industries has announced promotional campaign that seeks to reward loyal consumers of its product, Fresh chewing gum.

The campaign unveiled Monday will attract additional support for the brand with the firm giving a brand new Subaru Impreza as the top prize.

The offer runs from November 21^st  2016 to February End 2017 and will see winners take home prizes worth over Sh 8.5 million  including Sh 4.5 million in INSTANT cash prizes, and five monthly winners of a  40 inch state of the art flat screen TVs.

“Consumers will participate by buying a pack of Fresh chewing gum, either the four pellets, or the newly introduced 10’s stick pack. A code inside the wrapper sent by SMS to the number 31511 enters the participant into the daily, monthly and grand draws,” Mwalo Owiti, the Kenafric Industries Sales and Marketing Manager.

Kenafric Industries Limited is one of the leading makers of confectioneries in Kenya with a big range of bubble, chewing and ball gums. They also produce many flavours of lollipops, toffees and candies which are distributed throughout East and Central Africa.

The Company has been in operation for nearly 30 years and exports confectionery, food, footwear and stationery products to more than 14 countries in Africa.