New Bill seeks to Streamline PR Sector, Unlock Its Full Potential

The Kenyan government is taking steps to streamline the public relations (PR) sector in order to unlock its full potential and boost the country’s image on the global stage. The move comes as part of the government’s efforts to promote transparency, accountability, and good governance.

One of the key initiatives in this regard is the establishment of a regulatory body for the PR industry, which will set guidelines and standards for practitioners. This is expected to enhance professionalism and credibility in the sector, and help to weed out unscrupulous operators.

Additionally, the government plans to invest in training and capacity-building programs to equip PR professionals with the skills and knowledge needed to excel in their roles. This will help to improve the quality of PR services in the country and enhance the country’s reputation both locally and internationally.

By streamlining the PR sector and ensuring that it meets international standards, Kenya aims to attract more foreign investment, promote tourism, and enhance its overall competitiveness on the global stage.

This move is expected to drive growth in the sector and create new opportunities for PR professionals in the country.

The government is also focusing on capacity building and professional development programs to enhance the skills and competencies of PR professionals in the country. Training and certification programs will be provided to ensure that practitioners are equipped with the knowledge and expertise required to effectively communicate and manage relationships with various stakeholders.

By streamlining the PR sector, Kenya aims to position itself as a hub for excellence in communication and public relations. This will not only benefit local businesses and organizations but also attract foreign investments and partnerships, ultimately contributing to the overall economic development of the country.

Overall, the efforts to streamline the PR sector in Kenya are aimed at unleashing its full potential and leveraging the power of strategic communication to drive growth, create positive perceptions, and build strong relationships with stakeholders in the public and private sectors.

The Public Relations and Communication Management Act in Kenya was established in 2015 to regulate the practice of public relations and communication management in the country.

The act is designed to professionalize the industry and ensure that practitioners adhere to ethical standards and best practices. It sets out guidelines for the registration and licensing of public relations practitioners, as well as outlining the responsibilities and code of conduct that they must adhere to.

The act also includes provisions for disciplinary action against practitioners who engage in unethical behavior or misconduct. It aims to promote transparency, accountability, and professionalism in public relations and communication management in Kenya.

But plans are now afoot aimed at transforming the sector from a society into an institute governed by a council through a legislative process, in form of a Bill.

Sponsored by Majority Leader Kimani Ichung’wah and Kikuyu Member of Parliament, the public relations and communication management Act.

Once it receives a consent in Parliament, PR firms will have at least one primary shareholder who is a registered practitioner, and state authorities as well as private persons or businesses that will ensure only certified personnel handle their communications.

“Individuals intending to practice as a public relations and communication practitioner shall apply to the council for a practicing certificate,” reads in part a gazette statement dates March 19, 2024. The Bill has since been introduced to Kenyan Parliament for debate .